SEO and AI visibility platform for growing online brands.

Semrush is an all-in-one digital marketing platform for SEO, AI search visibility, competitor research, content optimization, traffic analysis, local search, social media, advertising, and more. It helps marketers research keywords, analyze competitors, audit websites, track rankings, monitor backlinks, optimize content, and measure how brands appear across AI search platforms.

Free planAPI available

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Quick facts

PricingFree plan
Platformsweb
Last verifiedOct 2026

Pricing

Plans and pricing

Free

Free

monthly

  • 1 demo project
  • 10 reports per day
  • Limited AI Visibility features
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SEO Annual

USD 117.33

yearly

  • 5 websites
  • 500 keywords tracked daily
  • Basic keyword research
  • Competitor analysis
  • Position Tracking
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SEO

USD 139

monthly

  • 5 websites
  • 500 keywords tracked daily
  • Basic keyword research
  • Competitor analysis
  • Position Tracking
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Starter Annual

USD 165.17

yearly

  • 5 websites
  • 500 keywords tracked daily
  • Keyword research and optimization
  • Competitor insights
  • MCP access
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Starter

USD 199

monthly

  • 5 websites
  • 500 keywords tracked daily
  • Keyword research and optimization
  • Competitor insights
  • MCP access
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Pro+ Annual

USD 248.17

yearly

  • 15 websites
  • 1,500 keywords tracked daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
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Pro+

USD 299

monthly

  • 15 websites
  • 1,500 keywords tracked daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
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Advanced Annual

USD 455.67

yearly

  • 40 websites
  • 5,000 keywords tracked daily
  • SEO Share of Voice
  • API data integration
  • 200 AI prompts tracked daily
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Advanced

USD 549

monthly

  • 40 websites
  • 5,000 keywords tracked daily
  • SEO Share of Voice
  • API data integration
  • 200 AI prompts tracked daily
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Capabilities

What it can do

Use cases

What can you use it for?

Always Perpetual review

Our take

Hands-on review coming soon

We have not published an Always Perpetual hands-on review for this tool yet.